In support of the #BringBackOurGirls Campaign, on Saturday the 10th of May 2014, together with PMD Fashion Revolution, SAMSOSA and #NOOW, the FDI conducted its own “Change Your Profile Picture” campaign at the Fashion Kapitol. The purpose of the campaign was to show support of the global plea to the terrorist group, Boko Haram, to return close to 300 girls which the group abducted in Nigeria in April 2014.
We invited members of the public to come through to the Kapitol to take photos, which they held up boards with a variety of messages for the cause. The photos were uploaded on the Fashion Kapitol Facebook page. Those who came through were encouraged to download their photos and replace the profile pictures of any of their social network accounts with those photos.
Alternatively, those who could not make it to the Kapitol, were encouraged take a photo holding up a sign with a message that showed support of the cause, upload and make the photo the profile picture of any of their social network accounts. It was a great exercise which turned out to be successful; with a lot of support.
Kapitol Kares is a banner used by the Fashion Kapitol to engage in socially responsible initiatives. It was introduced after the Mandela Day initiative (18 July 2012) that the Fashion Kapitol was part of. After the event there was still a need for the Fashion Kapitol to maintain “Making everyday a Mandela Day”- like the Mandela Day message encourages South Africans to do. And since serving the Fashion District community is something that the Fashion Kapitol prides itself in, the concept of Kapitol Kares was given birth to.
Kapitol Kares Initiatives
Mandela Day 2012 at the Kapitol