Fashion District Institute

About the Fashion District Institute

Fashion District Institute (FDI) is registered as a section 21 Company with the Companies and Intellectual Property Registration Office under registration number 2001/000139/08.

The members of the board are:

  • Rees Mann  (Chairperson)
  • Athol Margolis
  • Bongiwe Walaza
  • Xoliswa Nduneni
  • Lebogang Mashego
  • Faith Mashele
  • Tshepo Mhlatuzana


To Grow The Fashion District Into The Fashion Capital Of Africa


The mission of the Fashion District Institute is to:

To unleash and showcase the creative fashion attitude of Africa.

To drive the revitalisation of the Fashion Industry within the inner city of Joburg.

To develop innovative talent and create business growth opportunities.

To create, grow and sustain linkages that support relevant fashion related businesses.


The FDI’s intention is to be a value driven organisation as opposed to being a policy restricted organisation.  In doing so, it intends to determine a set of values that will drive decision making.  To this extent a process has been set in motion to determine a set of values that are shared by the broader membership base.


The goal of the Fashion District Institute is:

To build a sustainable, viable, fashionable and functional Fashion District as a hub of economic growth and jobs within the emerging fashion cluster.

Strategic Objectives

To achieve its goal in an integrated and sustained manner, the FDI will pursue the following 2 core strategic objectives:

  1. To create a Fashion District that is safe, secure, attractive, functional and well managed.
  1. To maximise socio-economic opportunities within the emerging fashion cluster through the provision of cluster development and support services.

To address each of the above mentioned strategies, a set of projects will be delivered.  These projects have been grouped into the following programmes.

Programme 1: Asset Management

Addressing matters such as urban management, property development, urban upgrading, maintenance, service delivery, clean and safe issues, property and tenant management.

Programme 2: Investment Promotion

Stimulating, facilitating and partnering property and business investment within the Fashion District.

Programme 3: Cluster Development and Support

Providing a range of cluster support and development services including marketing and other forms of support.

Programme 4: Urban Management.

The management of the Johannesburg Fashion Improvement District.

Programme 5: Marketing.

Place marketing for the Fashion District to users, tourists, potential investors (public and private, funders, donors, development community.

The purpose of the FDI

The main business which the Institute is to carry on is:

The development of the fashion district in respect of its economy and physical environment; to build a sustainable, viable, fashionable and functional Fashion District as a hub of economic growth and jobs in the emerging fashion cluster.


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